As I was doing my morning peruse of Facebook and Twitter feeds, I ran across an article shared by my good friend and colleague (and marketing guru) Torry Burdick. The title was “The Worth-Your Test”. It caught my attention because I have been wrestling with this question for the so long. How do you determine [...]
The "Worth-Your-Time" Test
As I was doing my morning peruse of Facebook and Twitter feeds, I ran across an article shared by my good friend and colleague (and marketing guru) Torry Burdick. The title was “The Worth-Your Test”. It caught my attention because I have been wrestling with this question for the so long. How do you determine [...]
So what is "time" anyway?
“We’re not late, we’re on Cuban time…” If you grew up in any Latin home, you would know exactly what “Cuban time” means. It was one of my favorite phrases to say growing up and into adulthood. “Cuban time” is defined as the length of time, usually between 15 minutes and 1 hour 42 minutes, [...]
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